Case study · 2026
Maison Ciel
An editorial website and a Shopify store for a couture house: collections read like a printed lookbook, and the summer line sells as sets, bundles and pieces seen in real moments.
- Client
- Maison Ciel
- Industry
- Couture fashion
- Services
- Web design, Development, Shopify store
- Year
- 2026
The brief
Couture deserves an editorial stage.
Maison Ciel needed its couture presented with the same care as the garments, and a store that sells the ready-to-wear line without breaking that mood: image-led, personal, and easy to buy from.
The approach
Design it like a printed lookbook.
Two builds, one house. The editorial site tells the story with large imagery and quiet typography; the Shopify store carries the same look into product grids, set bundles and shoppable videos.
Signature feature
A lookbook, piece by piece.
Every look has its own page with a vertical title and full-height imagery, so the clothes, not the interface, hold the attention.
Editorial lookbook
Collections presented as a sequence of looks.
Story sections
Events, press and celebrities build the brand.
Bespoke enquiries
A dedicated flow for one-of-one commissions.
Inside the site
More from the build.
08 screens from the live sites
The Shopify store
A summer storefront that opens on film and carries the house's editorial look into retail.
Product grids that sell
The Midnight Sun line laid out with clear prices and sale markers, one tap from each piece.
Bundles, designed
Custom bundle artwork shows the pairing and the saving at a glance: top and shorts, top and skirt, top and pants.
Shoppable moments
Real videos of the pieces being worn, each linked straight to the product and its price.
The set edit
Full-bleed campaign banners that sell the idea of the set before the shopper scrolls to the products.
Collections as chapters
On the editorial site, each collection opens like a chapter, with its season and its story.
Events and runways
Runway moments and events, shown with full-bleed imagery and film.
Bespoke enquiries
A dedicated page and form for one-of-one pieces made to order.
On every screen
Made for the phone.
Most of Maison Ciel's visitors browse on a phone, so every look is composed to fill a mobile screen.
Desktop
Mobile
Results
In numbers.
Source: Vercel Web Analytics, last 30 days (October 2026).
